Nov 2011 
MaestroShield launches Elements Screens exterior screening
Custom Upholstery and Awnings to produce Elements Screen for Midwest region and Outerware for Windows for West region
Elements Screen, MaestroShield's latest product line targeted at the fast growing exterior screening market, was launched with the announcement of two partnerships. Custom Upholstery and Awning Center, based in Brainerd, Minnesota, will service the Midwest region and Outerware for Windows, based in Mesa, Arizona, will service the West region.
"With the addition of these companies in geographically significant areas, we are able to do a full scale product launch with easy reach across a large area of the U.S.," said MaestroShield USA C.O.O. Marie Kallstrom. "Not only are we introducing a great product line at an affordable price point, but servicing the market need will be significantly easier."
"There is an immediate benefit for MaestroShield customers,” said Andrew Roedig, MaestroShield's sales director. “Our screen dealers from California, for example, will be supplied directly by Outerware for Window in Mesa, who has the capability of both fabricating and distributing the Elements Screen product. This will save both time and shipping costs."
Collaborative Effort
"This is a true partnership, as these companies will be servicing their own dealers as well as MaestroShield's dealer base. We will also be working together to grow the base, which we expect to happen quickly as the market becomes familiar with the benefits of the Elements line," Roedig said. "Our partner companies are excited about their individual opportunities, but even more so about the collaborative effort. Both companies bring a wealth of manufacturing and distributing experience to the table, and we are fortunate to be working with them. They are excited about working with this new product line because they recognize the potential for immediate and significant profit.”
Further Growth Expected in 2011 & 2012
"As the product line grows in recognition and more companies are brought into the fold, everyone involved will benefit. And the really exciting thing is that this is the right product at the right time. The end users are realizing the benefits of installing exterior screening, and Elements Screen offers an elegant solution to that need at an affordable price," said Roedig.
MaestroShield expects to add partner companies in the northeast and the south before the end of 2011, with additional growth in 2012.
Partnership Opportunities
Companies interested in selling and installing Elements Screens can contact
Custom Upholstery and Awning Center at (218) 855-1096 or
Outerware for Windows at (480) 894-0028.
Companies interested in Elements Screens production opportunities can contact
MaestroShield at (239) 596-8883.
For more information on Elements Screens, click here.
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